Long-term Insurance Marketing to Cold Leads
If you haven’t gotten any response from your insurance leads for three months, would you still be marketing to them? Does it still deserve your time and energy to send those mails or make phone calls? It’s quite tempting to say goodbye but stopping immediately is not a good idea. Why? Any top agent will tell you that there is always hope for any dormant prospects to still turn out as a sale. With internet-based insurance marketing tools, you can keep your prospect’s file forever and market to them with no extra or just little cost on your part.
Putting up an email newsletter is virtually for free. You can send newsletter or email specials to your prospects twice a year especially during Christmas season where you can also include your holiday greetings. Keep in mind that towards the end of each year, insurance policy holders are itching to look for other insurance carriers after receiving their notice of premium increase. Also, if you are announcing a promotion or special events, this is the best avenue to reach your prospects – including those dormant ones.
An email autoresponder does not demand too much effort yet you get the chance to nudge your dormant prospects. Design your autoresponder to send messages to your sleeping leads every three months. Although you can’t expect too much of your emails to be returned – but you’ll never know you might be in for some big surprises. But if your emails starts bouncing back after your prospects took you out of their list, it’s the time to say goodbye and focus your attention to more promising leads.
Not a few agents use aged insurance leads (usually over 90 day olds) because they believe that their previous agents have already given up on them. The odds aren’t so good but using your email autoresponders, those low-cost aged leads may yield an unexpected commission. To make things easier for you, you can take advantage of online services that helps you create personalized professional-looking newsletters which you can distribute to everyone that are listed on your database.
Continue marketing to your prospects though it already turned cold as ice. However, while you wait for your dormant prospects to wake up, fill your days calling our high quality insurance leads.
