Rapport with Insurance Leads Without Meeting Face to Face

December 29, 2010

You don’t have to meet your leads face to face in order to build trust and rapport with them.  You can establish your trustworthiness as an agent and as a company with your website.  Your website, if it’s well structured, is your business card, your catalogue of products and your salesman.  In a world that’s [...]

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Long-term Insurance Marketing to Cold Leads

December 1, 2010

If you haven’t gotten any response from your insurance leads for three months, would you still be marketing to them? Does it still deserve your time and energy to send those mails or make phone calls? It’s quite tempting to say goodbye but stopping immediately is not a good idea. Why? Any top agent will [...]

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